PRIVACY POLICY – SUNLIGHTFUL DIGITAL
Effective Date: January 29, 2025

At Sunlightful Digital, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or use our services. By accessing our site or using our services, you agree to the practices outlined here.

Section 1 | Information We Collect

We collect the following types of personal information through our website and services:

• Device Information: This includes your web browser, IP address, time zone, cookies, and information about your interaction with our site (such as pages visited and search terms used).
  Data Collection Tools:
  • Cookies: Small data files stored on your device to improve user experience. Visit All About Cookies for details.
  • Log Files: Track site activity, including your IP address, browser type, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Used to analyze your site interaction and evaluate marketing efforts.
• Personal Information: When you make a purchase, fill out a contact form, or engage with us, we collect information such as your name, email, billing address, phone number, and payment details.
• Social Media Data: When you interact with us through social media platforms, we may collect information from your public profile.

Section 2 |  How We Use Your Information

We use the information we collect for several purposes:

• Service Provision: To process orders, manage your account, and deliver services.
• Customer Support: To respond to inquiries, handle complaints, and offer technical support.
• Marketing and Advertising: To send you promotional offers, ads, and news based on your preferences.
• Website Improvement: To improve our website’s functionality and ensure it meets your needs.
• Security and Fraud Prevention: To monitor for potential security issues and fraudulent activity.

Section 3 |  Cookie Policy and Consent

We use cookies and similar technologies to collect and store information when you visit our website. This includes:

• Necessary Cookies: Required for basic functionality, such as navigation and security.
• Analytical Cookies: Help us improve site performance by analyzing usage patterns.
• Marketing Cookies: Provide you with relevant advertisements and track your interactions with them.

Managing Cookies: You can disable cookies in your browser settings, but certain features of our website may be unavailable if cookies are disabled.

Section 4 |  Third-Party Data Sharing

We may share your personal data with the following:

• Service Providers: Third-party vendors that assist in website analytics, hosting, payment processing, and marketing efforts.
• Legal and Compliance: In cases of legal requests, subpoenas, or to protect our rights and comply with applicable laws.

We use services like Google Analytics to analyze site performance. Learn more about how Google handles personal data in their privacy policy.

Advertising Partners: We may also share your data with advertising networks to display targeted ads. You can opt-out of targeted advertising using the resources provided by Google, Facebook, and the Digital Advertising Alliance.

Section 5 |  International Data Transfers

Sunlightful Digital is based in Canada, and our services may involve the transfer of your information to other countries, including outside the European Economic Area (EEA). We ensure appropriate safeguards are in place for these transfers, including data processing agreements with third parties.

Section 6 | Behavioral Advertising

We may use the information collected from you to display personalized ads based on your browsing behavior. This practice is known as behavioral advertising and is conducted through tools such as Google Ads and Facebook Ads.

For more information on how targeted advertising works, visit the Network Advertising Initiative.

Opt-Out Options: You can opt out of targeted ads using the resources provided by:

• Google Ads
• Facebook Ads
• Digital Advertising Alliance

Section 7 | Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law. This includes retaining Order Information for tax and record-keeping purposes.

Section 8 | Your Data Rights (GDPR Compliance)

If you are a resident of the EEA or another jurisdiction with data protection laws, you have the following rights:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your data under certain circumstances.
• Data Portability: Request to receive your data in a structured, commonly used format.
• Objection: Object to the processing of your data for direct marketing purposes.
• Restriction: Request the restriction of processing under certain conditions.

If you wish to exercise any of these rights, please contact us at hello@sunlightful.com

Section 9 |  Data Security

We take data security seriously and implement appropriate measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no system can be completely secure, and we cannot guarantee the absolute security of your data.

Section 10 |  Do Not Track Signals

We do not alter our data collection practices when we detect a “Do Not Track” signal from your browser. If you want more information on Do Not Track signals, visit All About Do Not Track.

Section 11 |  Children’s Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect or process personal data from children. If we discover that we have inadvertently collected information from a child, we will take steps to delete it as soon as possible.

Section 12 |  Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. Updates will be posted on this page, and significant changes will be communicated directly via email where applicable.

Section 13 | Contact Us

If you have questions or concerns about our privacy practices, or would like to exercise your rights, please contact us:

Sunlightful Digital
Email: hello@sunlightful.com